The reality competition franchise The Traitors international expansion has reached a significant milestone, with 40 territories around the world commissioning local versions of the hit format. Originally developed by All3Media International, The Traitors has become one of the most widespread reality TV formats globally, combining social strategy, deception, and high-stakes gameplay that resonates across cultures.
This announcement, revealed on February 19, 2026, comes as producers continue to grow the show’s footprint across continents, driven by strong viewership numbers and local broadcaster interest.
Global Growth: 40 Territories and Counting
According to All3Media International, the format has now been commissioned by 40 different territories, making it one of the most widely adapted reality franchises worldwide. Recent additions to the roster include upcoming versions in Slovakia, Estonia, Serbia, and Malta, among others.
The 40th territory to officially green-light a local adaptation is Indonesia, where a celebrity edition of The Traitors is set to be produced by Falcon and broadcast on the nation’s leading OTT platform later this year. The Indonesian version will run for 10 episodes, bringing the high-stakes social deduction format to one of Southeast Asia’s largest audiences.
All3Media’s CEO Louise Pedersen described the achievement as a reflection of the universal appeal of The Traitors, noting that the blend of drama, strategy, and psychological gameplay continues to attract broadcasters and viewers on almost every continent.
Ratings Success in Established Markets
Existing versions of The Traitors have performed exceptionally well in many markets:
- In the United Kingdom, the Celebrity Traitors finale drew 15 million viewers on the BBC — becoming one of the year’s highest-rated programs.
- The Czech adaptation saw 200 million video views on Prima+ in 2025, nearly doubling performance from previous years.
- In the United States, Season 4’s premiere on Peacock achieved its highest opening viewership ever, with more than 3.2 billion minutes streamed in its first few weeks.
These statistics illustrate not only the format’s reach but its ability to generate passionate audiences globally, which continues driving new territory commitments.
Format Appeal: Why The Traitors Works Worldwide
The Traitors pits contestants against one another in a social deduction competition where most players are “Faithfuls” working together to uncover a small number of hidden “Traitors.” Traitors secretly conspire to eliminate the Faithfuls one by one, making every roundtable banishment and night-time murder a moment of tension and drama.
The format’s appeal lies in this mix of trust, deception, and alliance-building — elements that translate effectively across cultures and viewing habits. Whether the contestants are everyday players or local celebrities, audiences worldwide have gravitated toward the psychological suspense that the format builds episode after episode.
What’s Next for the Franchise
With Indonesia’s celebrity version the latest confirmed adaptation, fans can expect even more creative local iterations of the show in 2026 and beyond. Beyond television, The Traitors brand is expanding into board games, card games, and even a mobile game, aiming to deepen audience engagement beyond the screen.
This global expansion also strengthens the format’s place in the international reality TV landscape, where proven formats with strong audience pull are increasingly valuable to broadcasters and streaming platforms looking for reliable hits.
This report is part of FFRNews Entertainment & Culture coverage, focusing on global television trends and franchise expansions. Information in this article comes primarily from Advanced Television, which detailed The Traitors landmark commissions across global markets.
Advanced Television source:
