IHG Hotels & Resorts is accelerating its growth strategy in Latin America as IHG expands voco hotels in Mexico with six new hotel signings. These properties will be conversions of existing hotels and are set to open in 2027, adding a total of 848 guest rooms across six major Mexican cities.
This announcement marks one of IHG’s most significant moves in the Mexican market in recent years and highlights the company’s commitment to strengthening its presence in the country’s booming hospitality sector.
Six Key Locations Strengthening IHG’s Footprint
The six new voco hotels will be located in:
- Cancun – a world-famous beach destination attracting millions of tourists every year.
- Guadalajara – a hub for culture, technology, and business in western Mexico.
- Ciudad Juarez – an important industrial and manufacturing center near the U.S. border.
- San Luis Potosi – known for its growing automotive industry and colonial charm.
- Torreon – a business and commercial center in northern Mexico.
- Nuevo Laredo – a major trade and logistics city serving cross-border commerce.
By strategically choosing these cities, IHG ensures that voco hotels will cater to both leisure travelers and business guests looking for comfortable, stylish accommodations.
Partnership With Alliance Hotels
This expansion is made possible through a partnership with Alliance Hotels, which owns the properties being converted. These hotels will be renovated and rebranded to match voco’s premium lifestyle aesthetic, featuring refreshed interiors, modern amenities, and inviting social spaces designed for both relaxation and productivity.
What Makes voco Hotels Special
Since its launch, voco has become one of IHG’s fastest-growing premium hotel brands. It focuses on three pillars:
- Characterful hotels – each property retains a sense of individuality while following voco’s high service standards.
- Thoughtful touches – from comfortable bedding to eco-friendly bathroom amenities, voco aims to deliver memorable stays.
- Reliable experience – backed by IHG’s global reputation and loyalty program.
Paul Adan, SVP of Development for Mexico, Latin America & the Caribbean at IHG, said, “Mexico is an ideal fit for the voco hotels brand. The signing of six new hotels marks a significant step in the brand’s regional growth and our ability to offer greater choice nationwide.”
IHG’s Expansion Strategy
IHG has been aggressively pursuing conversion opportunities worldwide, enabling the company to grow quickly without the long construction timelines of new builds. Conversions accounted for 57% of IHG’s global room openings in the first half of this year, and Mexico is a key market for future growth.
With tourism in Mexico reaching record levels and business travel rebounding, IHG is positioning voco hotels to capture both segments. This move also expands the reach of IHG One Rewards, the company’s loyalty program, giving travelers more opportunities to earn and redeem points.
Mexico’s Booming Hospitality Market
Mexico continues to be one of the most attractive markets for international hotel brands. According to industry reports, tourism contributed nearly 8.5% of Mexico’s GDP in 2024, with millions of visitors arriving annually from the U.S., Canada, and Europe.
By expanding voco hotels in Mexico, IHG is tapping into this growing demand while offering travelers a fresh alternative to traditional hotel stays. The blend of upscale comfort and approachable style aligns with the preferences of modern travelers seeking unique experiences.
Benefits for Travelers
For guests, the expansion of voco hotels in Mexico means:
- More premium hotel choices in major leisure and business destinations.
- Access to IHG One Rewards perks such as points, upgrades, and exclusive offers.
- Consistency in quality while maintaining the unique personality of each location.
Whether traveling for business meetings in Guadalajara or vacationing on Cancun’s beaches, travelers will soon have six new voco hotels to choose from.
Conclusion
IHG’s decision to grow voco hotels in Mexico is a major milestone for the brand’s global expansion. By partnering with Alliance Hotels and converting existing properties, IHG is able to quickly meet rising demand for upscale yet approachable accommodations across Mexico.
As IHG expands voco hotels in Mexico, guests can look forward to new places to stay that combine stylish design, comfort, and the reliability of one of the world’s leading hotel groups. The upcoming openings in 2027 are expected to strengthen IHG’s market share and enhance Mexico’s hospitality landscape for years to come.
